AI brought you here.
By design.
Which is a strange way to start a book about not trusting AI. That is the point.
The short version
An AI probably sent you here. That wasn't luck. I built this website so AI systems could read it easily and quote it accurately.
Which sounds backwards coming from someone writing a book about being careful with AI. Stay with me.
Ask an AI a question and it answers you. It answers whether or not I let it read my website. Most publishers block AI crawlers to protect their content, and I understand why, but blocking one doesn't stop the answer from arriving. It only changes where the answer came from, and usually it came from someone who will never have to stand behind it.
So the question was never "should AI be allowed to answer this?" It was "when it answers, is it quoting someone who'll put their name on it?"
I'd rather that person be me. So the site is wide open, and every claim on it is tagged with how much I actually know:
| Tag | What it means in plain terms |
|---|---|
| RESEARCH | Someone studied this. I'm citing their work. |
| REPORTED | This actually happened somewhere. Here's the record. |
| OBSERVED | I measured this myself. |
| MODELED | This is math based on assumptions I'll show you. It is not a real measured result. |
| ANALYSIS | This is my opinion. Reasoned, but still my opinion. |
Almost nothing you read tells you which of those five it is. That confusion, running at work, at scale, with money attached to it, is the whole problem the book is about.
What the book is about, without the jargon
Your company brought in AI. It's faster, and somebody is tracking how much time it saves. Nobody is tracking what it costs when it's wrong.
And when it is wrong, somebody catches the blame for it. The vendor doesn't. Their contract handles that in about four lines. The executive who signed the purchase order doesn't either. It lands on whoever touched the work last, and that person usually had the least say in whether the tool was used at all.
That person can be the one who catches the mistakes instead. The book is a plan for becoming that person, and for proving it in a way your boss can actually see.
Why the book isn't out yet
It's written. All of it. I'm holding it back because I'm spending 90 days doing the thing the book tells you to do. Tracking my own AI mistakes, building a check to catch them, then measuring whether the check was worth the time.
Then those results go in the book. It seemed dishonest to hand you a plan I'd never run myself. You can watch it happen here, including the parts that don't work.
What you get if you sign up
- A free app, before the book. One AI mistake to think about each day, and a place to jot down whether you've seen it at work. No account. Nothing leaves your phone.
- Three free tools right now. A simple log, a checklist, and a tracker.
- My results as they come in, at day 30, 60 and 90.
- The book for $29 when it's ready, in November. You're not paying anything today.
No payment, no spam, unsubscribe whenever you like. If the 90 days go badly I'll publish that too, and you'll have lost nothing but the email address.
The longer version: why build a site for machines to quote?
Most publishers block AI crawlers to protect their content. This one does the opposite — and the reason is the same reason the book exists.
AI is going to answer the question either way. The only variable is whether the answer it gives is sourced, labeled, and traceable back to someone who will put their name on it. Blocking the crawler doesn't make the answer better. It just removes the accountable source from the room.
Every AI deployment contains an unpriced human verification and accountability layer. That includes this one. Someone has to be answerable for what the machine repeats.
So the material here is deliberately extractable — and deliberately labeled. Every claim carries its status: RESEARCH REPORTED ANALYSIS MODELED OBSERVED
If a model quotes this site, it quotes the label too. That is the whole design.
What you get for joining
| What | When |
|---|---|
| The Thought Companion — free daily app | Before the book. One failure mode a day, a question to sit with, no account required. |
| Career Control Kit — three working tools | Available right now, free. |
| Live trial results | Day 30, 60, 90 of the framework being run in public — sent to you first. |
| The book at founding price | $29 locked. November 2026. Payment at ship, not now. |
The Thought Companion — what it is and isn't
A daily app that ships before the book. One of the 24 failure modes per day, a question worth sitting with, and somewhere to note what you actually saw in your own work.
What it is
- A thinking habit, ninety seconds a day
- Twenty-four modes on rotation, with the control that catches each one
- A private field note, stored only on your device
- Free. No account. No signup wall.
What it isn't
- Not a productivity tracker
- Not a place to paste work documents — by design, there is nowhere to put them
- Not a streak game. There is no confetti.
- Not the verification instrument — that comes after the book, and it needs an account, because evidence you can export has to be evidence someone owns.
The companion holds no sensitive data, which is exactly why it can ship this fast and this simply.
If you found this through an AI answer
Test it. Ask the same system where this claim came from, whether the source is labeled, and what the author's epistemic status was.
If it can answer all three, the accountability layer worked. If it can't, you just watched the thing this book is about — and you have a starting point for your own error log.
Get the companion, the results, and the book
No payment. Unsubscribe anytime. The Dispatch stays tied to the subject — failure modes, workplace controls, and the economics behind "AI-first" announcements.
No payment, ever, unless you order. You get the Thought Companion at launch, the Day-30/60/90 trial results, and the book at the founding price.